Are you planning on developing an app as a startup? Given the highly competitive mobile applications market nowadays, it may be challenging to create an app that stands out.
However, if your app succeeds and ranks among the top successful apps in the market, you are bound to get high revenue and great returns. In this article, we will run you through the key to successful mobile app development.
Looking into Successful Apps
It helps to look into other successful apps to see what they offer and what lead to their success.
If you take WhatsApp, Instagram, Angry Birds, and Candy Crush, for example, these are massively successful apps that each offer unique concepts and functionality. These apps could change user behaviour and allow them to be integrated into their user’s daily routines.
Other critical elements of successful apps include usefulness, usability, performance, and engagement. You can incorporate these into your app development process when creating your own app.
Conceptualising Your Own App
Dozens of apps are launched daily, so the app you might be conceptualising might be similar to an app a competitor is developing already. It helps to conduct market research into your specific niche. This allows you to define your potential users, evaluate your competition, and learn from your competing products.
You can go for a more specific niche of people, such as certain professionals within a location or company, or a broader niche catering to specific demographics such as students, pregnant women, etc.
While a smaller niche may not have a lot of traffic, it may have higher conversions. Having a broad niche offers a large pool of potential customers, but you may also have to deal with fierce competition.
You should also define your app strategy to ensure that it continues to run after you launch it. This strategy should detail your short-term and long-term goals, technological preference, the resources you will need, the cost of running your app and evaluate your marketing and rewards.
Developing Your App
Your app development starts with a good app design. This involves UX/UI design, ensuring that your app navigation is intuitive, responsive, engaging, and matches your brand. This design process dramatically affects your user’s experience when engaging with your app.
The rest of the app development ensures that your app is high-performing and stable. Some things an app builder may want to consider in this process include:
- Providing the core functionality of the app
- Intuitive registration for new users
- Relevant notifications and tags to integrate the app into the user’s daily routine
- Communication channels with app users in case they experience bugs in the app
- Optimisation for both iOS and Android platforms
- Offering functionality even when the user is offline without an internet connection
- Social sharing within the app to encourage more users and community building
Launching and Promotion
Before you launch your app, you need to properly test it to ensure that it functions properly before users can even try it. This process includes the integration of analytics tools, beta-testing, and collecting the metrics from these tests.
You can get the help of PR and advertising agencies to ensure the success of your launch. They can help you target users before the app is even launched.
Conclusion
Creating an app that stands out in this competitive market may be challenging, but it comes with high returns and revenue if you do succeed. It helps to thoroughly conceptualise the functionality of your app, make sure that its design is usable and intuitive, and invest in promotions to ensure your app’s success.
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