In the retail industry, a consistent and frictionless consumer experience is a huge advantage. As a result, many businesses use their retail POS system to take payments and improve service.
Knowing your clients enables you to simply persuade them to return and meet their needs. Customers make more profitable purchases in physical stores than at other touchpoints, hence the POS is strategic in terms of marketing. As a result, most businesses place their POS terminals near the exit to encourage rapid purchases. POS locations might also vary by product category and business line to influence early-funnel consumers.
Read on as we discuss eleven techniques to elevate your POS experience to enhance revenue and client loyalty.
Adopting the Best POS Practices
1. Resolve Inventory Problems
Customers are irritated and revenue is lost when there is insufficient inventory. Customers who do not purchase what they want at the POS may never return. This problem is easily solved by integrating POS systems with inventory management solutions.
Real-time tracking, reconciliation, and stock levels keep retailers stocked. At the same time, low-stock warnings, auto-replenishment, and restocking ensure that an item is available.
2. Offer Rapid Checkout
Customers become frustrated with lengthy checkout procedures. Thankfully, a modernised POS system can help retailers speed up this process.
Instead of manually entering data, scan barcodes. To decrease manual data entry and inventory errors, modern POS systems combine sophisticated inventory management and barcode scanning. It speeds up checkout and delivers a great POS experience.
Moreover, sales floor checkouts allow the fast processing of payments. This lets customers pay quickly at the counter.
3. Accept a Variety of Payment Methods
Customers are pleased with shops that offer high-quality products and understand their payment options. As such, offer numerous payment alternatives in order to compete and win clients. Your POS should accept cash, credit and debit cards, mobile wallet and e-wallet payments, gift cards, QR codes, contactless or touchless payments, and mobile payments.
4. Make Prepaid Credit Available
Customers that receive prepaid store credits may be more likely to return and plan more purchases. Customers can accept transactions fast and conveniently by reading or scanning their card codes with this technology.
5. Provide Receipt Options
Alternative receipts would be advantageous. Email receipts and direct printing are the best options. Customers prefer electronic receipts to save time and paper.
6. Provide Omnichannel POS
Line-skipping and omnichannel POS are features of modern POS systems:
- BOPIS (buy online, pick up in-store): Allow app users to pay and retrieve ready goods from store staff in-store, via pickup truck, or at the curb.
- Telephone Orders: Customers can place phone orders and pay over the phone.
7. Make POS Self-Service Available
Self-service POS places customers in a position of trust by allowing them to pay for their own orders. Self-service kiosks eliminate the need for cashiers and long lines.
8. Enhance Customer Service
Integrating eCommerce and EPOS improves customer service throughout the purchasing process. POS offers a variety of options for improving service and the POS experience, such as speedy payments through creating customer profiles, accessible customer service, and Chatbots.
9. Make Use of Consumer Input and Feedback
Customer feedback gives more information than quantitative methods. As such, provide the touchpoints during the POS experience journey to allow clients to feedback on your company.
10. Offers Rewards for Customer Loyalty
Loyalty programmes boost revenue and repeat purchases. You can offer enrollment in a loyalty programme in-store so that every purchase earns and redeems points. You can also integrate POS-foot traffic analysis to monitor client product interactions and shop movement to improve the POS experience. Lastly, automate marketing campaigns by using consumer POS data to send customised emails at the best time.
11. Harness Design to Gather Data Insights
In-store visual merchandising distinguishes the POS experience from online buying. Retailers must wait weeks for appropriate data to appraise their displays; as a result, half of all retail displays begin late.
Conclusion
Simply put, enhancing your POS expertise can enhance shop services, make payments easier by technology, offer effortless online purchasing, as well as collect and manage data for cross-channel sales. If you want to increase revenue and attract the loyalty of your customers, you must elevate your POS experience.
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