It’s rather alarming how some business owners, both online and offline, fail to recognize the importance of eCommerce POS integration. Indeed, POS integration is an incredibly important component of any successful business. Because of this, we thought it would be useful to list down the many ways that POS integration can help your business.
If this is something that you want to learn more about, read on as we list down five notable benefits of eCommerce POS integration
It Allows You to Sell at Multiple Locations
Remember to keep your customers in mind when you're creating your eCommerce POS integration. There's no way you can be in more than one place at a time, but by integrating your offline and online stores, you'll gain a holistic view of your customers and business without the hassle of adding up numbers manually.
It Helps You Keep Track of Your Inventory
Business owners and eCommerce managers know that inventory management is an integral part of streamlining their operations. Placing their inventory in a direct line of sight ensures that they have the right amount of merchandise on hand to make sure that customers will not over-buy or under-buy. To run operations like buy-online-pickup-in-store (BOPIS) or click-and-collect, customers need to see what they want for pickup at your store, to make sure it is there.
It Makes Things More Convenient
You won’t have to manually input your data anymore if you integrate an eCommerce POS system. You’ll be able to manage your product information in one place and not have to update it yourself. If the POS syncs order and inventory information, that’s one less place you need to reconcile data. Not only will this save you a headache and time, but it will also allow you to focus on more important tasks elsewhere in your business.
It Allows You to Offer Cross-Channel Promotions and Discounts
Many eCommerce platforms make it easy to run a promotion within the application. All you need to do is activate the option, and the prices will change. But your POS system can go a step further by merging online and in-store promotions at the same time. A POS system integration makes it easy to apply a specific rule to both online and in-store purchases. This also adds a layer of personalization and customization to your store.
It Improves the Overall Customer Experience
By connecting your POS system to your online store, you create a one-stop shopping experience for your customers. You’re able to accept any payment method they prefer using POS software, and you can create seamless ordering that combines store and online shopping experiences. With this integrated solution, you’ll increase customer satisfaction and be able to address any business issues in real-time.
Conclusion
We hope this article proves to be useful when it comes to furthering your understanding of what eCommerce POS integration can do for your business. While it may seem trivial, POS integration can do a lot of good for your business. Be sure to keep everything you learned here in mind when deciding whether or not to invest in POS integration.
Ark360 specialises in creating custom-built enterprise software apps. Because of the custom-built nature of our apps, we can guarantee that we can help your business achieve its goals for growth. Contact us today to learn more!
